Website Redesign for Venture Capital
Client Work
2024
We partnered with Zeon Ventures to redefine and communicate their core values through their online presence. Our journey began with collaborative sessions aimed at clarifying and articulating their brand identity. We then proposed various design directions, each reflecting their core values. With a finalized brand guideline in hand, we embarked on the website redesign. The result is a visually compelling and user-friendly website that effectively communicates Zeon Ventures' ethos and mission.
Brand Guideline Development
We engaged in collaborative sessions with Zeon Ventures to define and articulate their core values. Following thorough research into industry trends, target audience preferences, and competitor analysis, we presented three distinct brand directions.
Opting for a design concept that utilized glassmorphism and gradient elements, we aimed to visually express their position at the forefront of innovation and investment.
After selecting a design direction, we compiled visual elements in the brand guideline, including tagline, theme, visual concept, logo, typography, and color palette. This ensured better organization and maintained a cohesive visual identity across different channels.
Website Design and Development
While developing the brand guideline, we concurrently initiated wireframing and prototyping to outline the website's structure and functionality. Through ongoing communication with the client and by incorporating their feedback, we developed high-fidelity designs on Figma, ensuring alignment with the finalized brand guideline.
For development, we utilized Framer, a non-code website development platform, to bring our designs to life.
Additionally, we ensured that the back-end CMS was clear and easy to maintain, empowering the client to manage the website effortlessly post handoff.
Reflection
Working on the Zeon Ventures website redesign was an enriching experience for me as a designer. Collaborating closely with the client to define their core values and translate them into a visually compelling website was both challenging and rewarding. One of the key lessons I learned during this project was the importance of effective communication and iteration. By actively involving the client throughout the design process and incorporating their feedback, we were able to deliver a final product that not only met their expectations but exceeded them. Additionally, mastering the use of Framer for development was a valuable skill that I acquired during this project.