Led the Japanese web localization for a UK-based lab water system manufacturer to strengthen local market presence. Building on insights from user research, I directed the information architecture, UI design, visual style, and Framer implementation. We created a dual-structure site tailored for both distributors and end-users. This new website lifted the inquiries by 66% within five months, leading to high praise from UK global marketing leadership and expanding into ongoing production of buyer guides and marketing materials.